|I use this photo on all of my bartending and hospitality|
related social media. The weird glasses make me easy to
remember, and also using the same photo makes it so
I'm easier to recognize between social media accounts.
|I've taken a lot of excellent photos at the Union, and shared|
them on Instagram, Yelp and Twitter. Businesses always
appreciate when you promote them on your social media.
And now the Union is going to know that I mentioned them
in a blog post too!
That niche is pretty obvious though, and for some people it might be too obvious, to the point that they've already been going through the motions in a similar way. It doesn't hurt to take a step back and analyze other areas that you find yourself passionate in -- even if they don't seem to be relevant or beneficial at first. Using another personal example as a case study; I'm a huge fan of Pokemon. I take part in the local Pokemon Go community, having made a number of good friends through Pokemon. I also play Pokemon on the Twitch streaming service, where I've made connections with people in different cities and countries. And thirdly, I remix Pokemon music which I share on Soundcloud and YouTube.
|Find ways to mix and match your niches too. I'm not the|
only foodie in Vancouver who is a fan of Pokemon.
The relevance of all this may seem nominal to someone looking to expand their hospitality horizons, however, let's think a bit deeper about it. First of all, think back to the earlier example, where I said I have online records to prove how passionate I am about bartending. Well, now, if I were to apply for a nerd or gamer bar job, I would have a number of things which I could point to on a resume crafted for that position as well. Furthermore, you never know what kind of people you're going to meet in these communities -- there are a number of hospitality professionals in the groups I frequent, who would go out of their way to be a reference for me if I were to apply at their restaurant. The name of the game here is "networking". Every interaction you have is some form of potential networking; it's just a matter of whether you can see the network value or not -- maybe the person you're talking to isn't directly associated with what you're trying to achieve... however, you can almost be guaranteed that they have some connections somewhere.
|This has nothing to do with anything, but I usually post funny|
captions under photos. This article is severely lacking