Thursday, August 15, 2013

Lunch At Ikea

A trip to Ikea is an interesting phenomena. While Tina Fey made fun of it in 30 Rock for being a relationship trial, and Stephen Colbert likewise made fun of it for the horse meat scare in Europe. The reality is, the experience of Ikea is just good marketing.


The furniture works because you can mix and match any product with any other product, and come up with an original and affordable living space. The food works because its similarly cheap and simple.


The Ikea restaurant is at its core, fast food. That is, it's fast food, in a furniture store. Unlike McDonalds, they aren't hastily slapped together sandwiches in greasy bags or boxes. Ikea restaurant has welcoming interior colours (white) and everything comes on a plate.


Eating there is part of the process of building up the excitement levels before customizing your home. So how is the food then? It's actually pretty good. There's not a lot o variety, which works in their favour. Ikea is not a restaraunt. It's a furniture store. As far as food goes, they stick to a few things which they can do quickly, easily and quite well.


So what would I recommend? Well, I only ever get the fish 'n chips. It seems harmless enough - re: impossible to screw up. The horse meat scare thing is actually a little much for me though; especially considering I don't much care for beef to begin with. 

As for desert I'd point you towards anything. The almond cake was particularly satisfying this time around, though.

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